This is Bret.
He is the Fitness Director at Rollingwood Athletic Club in Fair Oaks, CA.
He wanted to deliver a unique experience to his members.
He found his solution: Heart Zones.
Read his story below.
Bret’s Success Story:
“Prior to taking our classes, members are encouraged to undergo our exclusive assessment, where we measure an individual’s fitness thresholds. This assessment is what makes our classes unique. We have had numerous classes where there was a huge disparity between fitness levels of our members. With Heart Zones, we are able to produce workouts that are tailored to each individual, despite their differences in level of fitness. This makes for fun and engaging classes where everyone leaves satisfied.”
“Prior to the inclusion of Heart Zones technology, we already offered a variety of exercise modalities and class styles including balance, cardio, strength, high-intensity, and combo classes. Thus, we wanted to offer something truly unique and different, something that is separate from everything else. Fortunately, we were able to accomplish that by creating a class called TruZones that uses the Heart Zones technology. “
“Since Heart Zones gives specific, real-time feedback based on the individual’s fitness level, it has been an invaluable tool for our members to reach their goals. Members love how easy it is to see exactly where they are in their workout”
– Heather McIntire, Personal Trainer
“Our members are much more in tuned with their bodies with Heart Zones. Some participants did not even know what a Heart Rate Threshold was until they tried Heart Zones. Now they are using it to push themselves, track their workouts, and improve their overall fitness!”
-Holly Holcombe, Personal Trainer/Group Ex Instructor
“I did TruZones [with Heart Zones] 2-3x/week for two weeks, changed nothing else about my diet, and was finally able to fit into my summer shorts after hitting a plateau for months. I love how energized I feel and the fast-paced class atmosphere made it fun!”
-Candis Hidalgo, Member
“My fitness experience with TruZones [with Heart Zones] has helped transform my body and meet goals that I haven’t been able to achieve in the past. Each coach has introduced me to different exercises, the equipment we use is different, and the Heart Zones monitors show you where you can be pushed.”
Rachel Nikula, Member
Q & A
How did you find out about Heart Zones?
Through researching Group Exercise Tracking on internet. We were looking for a solution that accommodates our unique setup and location.
Why did you choose Heart Zones?
Stability of software (via WASP), scientifically backed, local company.
How has Heart Zones impacted your club’s membership growth and retention?
Heart Zones provides remarkable value to the club in that it allows us to engage with our members at a deeper level. This has positively affected our member retention, because people feel more connected. It has helped create a unique culture and atmosphere. There certainly is more “energy” in the club since the introduction of Heart Zones.
What have your members liked most about having Heart Zones technology? Have they seen positive fitness outcomes?
The members love the instant feedback with their heart rate zones, as well as the data reports after each class. The attention to detail improves the quality of their workout. It has also become a coaching tool that allows our members to gauge their intensity and monitor their fitness. This is effective for both class settings, as well as their individual workouts.
What have your instructors liked most about having Heart Zones technology?
Engagement. Heart Zones is a platform by which our instructors can educate our members on a deeper level. It helps build value with our members both in class settings as well as for our Personal Training services.
How has Heart Zones helped your business?
The classes (TruZones) are a big hit. The novelty and programming behind our classes all stems from the Heart Zones software. From our assessments, to group classes, to personal training, Heart Zones allows us to fine tune our fitness programs and deliver a truly unique experience. This helps the club generate revenue from multiple different streams, as well enhancing the value of our Personal Training department.
How has having Heart Zones technology differentiated you from competitors?
Heart Zones offers a unique service that is revolutionary. Most Heart Rate tracking devices uses outdated metrics to measure training zones. As far as we know, Heart Zones is the only software out there that takes into account an individual’s actual fitness level. This is a game changer for us, in that it allows us to individualize programs for our clientele. This alone separates us from the competition.